Terra Technology signs agreement with General Mills to license demand sensing and transportation forecasting solutions

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Terra Technology, provider of supply chain solutions for consumer products companies, has announced that General Mills has selected Terra's Demand Sensing and Transportation Forecasting software to improve short term weekly forecast accuracy and improve transportation planning.

Robert F. Byrne, president and CEO of Terra Technology, said: "Terra's solutions improve forecasting and transportation planning by applying better math to daily supply chain information, including shipments, orders, POS and inventory held throughout the supply chain. By analysing daily streams of data the software provides a more accurate prediction of demand, decreasing inventory and improving transportation planning."

Terra's Demand Sensing software analyses daily demand signals, applying advanced mathematics to downstream data and decreasing forecast error by up to 50 per cent. More accurate forecasts enable better planning, lower inventory and manufacturing costs, and improve service levels. Terra's Transportation Forecasting more accurately predicts where shipments are needed, reducing spot shipments and decreasing transportation costs.

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