Coca-Cola bottler and distributor selects Logility Voyager Solutions to improve customer service and enable greater supply chain collaboration

Logility Inc., supplier of collaborative solutions to optimise the supply chain, has announced Peninsula Beverages (PenBev), one of South Africa's largest distributors of Coca-Cola products, has selected Logility Voyager Solutions to more accurately enable the company to plan for demand and ensure the correct products are available at the right time for customers throughout the regions that they serve.  

PenBev's previous spreadsheet-based processes did not provide an accurate picture of the market; the company was unable to forecast demand and align their commercial, sales, and distribution teams with the forecasts. Additionally, the system could not keep up with the company's growth or satisfy the corporate goal of a single, comprehensive plan to drive the business. Logility Voyager Solutions will help PenBev transform its current demand planning process to gain visibility across its market and ensure demand is met and customer service is exceeded.

"We strive to meet the needs of our customers and provide quality services at all times," said Bruce Carter, CIO, Peninsula Beverages. "Logility Voyager Solution's ability to help PenBev automate the process of reliably predicting market demand to ensure product availability and drive collaboration between sales and marketing, account managers, and production were key factors in our selection process. Additionally, we have received tremendous support from Logility's local partner in South Africa, Demand Solutions Africa."

Voyager Demand Planning enables companies like PenBev to quickly generate and track forecasts for multiple business needs, including sales, marketing, logistics and financials, to produce an accurate picture of the market and its impact on operations. The solution helps improve margins by keeping detailed product forecasts aligned with high-level business plans. Additionally users are automatically alerted to changes in the market through exception management and can readjust the forecast ahead of changes in demand.  

"As a leading distributor of Coca-Cola products in South Africa, PenBev strives to deliver the quality services its customers expect," said Mike Edenfield, CEO and president, Logility. "Logility Voyager Solutions enables them to develop a reliable understanding of demand and produce an accurate forecast that will help reduce costs and improve customer service. We look forward to working with PenBev in support of their growth plans."

Recognised industry-wide for its rapid implementation, quick ROI, ease-of-use, and ability to solve complex problems, Logility Voyager Solutions is a comprehensive supply chain solution which features performance monitoring capabilities to increase supply chain visibility and boost performance in key areas including demand, inventory and replenishment planning, sales and operations planning (S&OP), manufacturing planning and scheduling, supply and inventory optimisation, transportation planning and management, and warehouse management.