InfoMedia Services, the mobile agency, has warned of the dangers of developers and content providers overlooking the new Windows Mobile 7 platform. As the first Windows 7 phones sell out with operators offering free vouchers to pacify impatient consumers, InfoMedia believes that long term, there is a new, serious rival to the iPhone and Android.
Michael Tomlins, managing director, InfoMedia Services said: "It is clear that Windows 7 is a credible platform and we predict a lot of interest in the apps and content being developed. Even with the current manufacturing issues it is clear that the demand is there and now it is up to developers to make the most of that interest with compelling content. It is all too easy to write off WP7 amidst a lukewarm media response but we think that is a dangerously short-sighted reaction.
"The comparisons to the iPhone and Android handsets are inevitable but it is clear that the Windows 7 hardware despite some drawbacks will garner a lot of enthusiastic followers. From the excellent UI and facilities such as SkyDrive a clear preparation for cloud computing on the go to the commercial deals being offered on handsets such as the Mozart we think there is a credible rival to the two main platforms, especially in the long term."