Oriflame increases responsiveness to global demand with the support of JDA Software

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Cosmetic company Oriflame has successfully completed the implementation of JDA Fulfillment, from JDA Software Group, Inc. The deployment of this solution enables the company to reduce its fulfilment planning cycles from monthly to daily and improve supply chain visibility. As a result, Oriflame can now respond faster to global market changes, helping it better meet ever-changing consumer demand.  



Jonathan Kimber, executive vice president global supply, Oriflame, commented: "Oriflame's supply strategy is focused on achieving speed, flexibility and agility to support our direct sales business. We do this by aligning our supply footprint to our sales markets, shortening the supply chain wherever possible and increasing visibility into product flows. Our investment in JDA enables this strategy by providing us with real-time information." Kimber added that the system supports Oriflame with day-to-day decision making throughout its supply and distribution network.

Mathias Ericsson, vice president quality & process management, Oriflame, added: "JDA Fulfillment was selected following a very thorough evaluation process that involved all major players in the supply chain solutions market. JDA demonstrated that its solution had very strong functional capabilities, which would support our strategic direction. JDA also stood out during our evaluation as a highly professional and financially stable business partner, which we could build a long-term and sustainable relationship with."

Brian Mort, JDA Software's regional vice president, EMEA, commented "The JDA solution helps organisations ensure that the right inventory is available, in the right place and at the right time. We are delighted that Oriflame has deployed JDA Fulfillment to help improve its supply chain processes and enhance its agility in global markets. We look forward to supporting Oriflame deliver a world-class service."

About Oriflame
Oriflame is a beauty company that sells direct. Oriflame is present in more than 60 markets and offers a wide range of high-quality beauty products as well as the opportunity for people to join its sales force and start their own business. The company has a sales force consisting of approximately 3.3 million consultants who market Oriflame products around the globe. Oriflame was founded in Sweden in 1967 by Jonas and Robert af Jochnick and their friend Bengt Hellsten.

About JDA Software Group, Inc.
JDA Software Group, Inc., The Supply Chain Company,, is a provider of supply chain management, merchandising and pricing excellence solutions. JDA empowers more than 6,000 companies of all sizes to make optimal decisions that improve profitability and achieve real results in the discrete and process manufacturing, wholesale distribution, transportation, retail and services industries. With an integrated solutions offering that spans the entire supply chain from materials to the consumer, JDA leverages the powerful heritage and knowledge capital of acquired market leaders including i2 Technologies, Manugistics, E3, Intactix and Arthur. JDA's multiple service options provide customers with flexible configurations, rapid time-to-value, lower total cost of ownership and 24/7 functional and technical support and expertise.

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