Leading business experts throughout the world and across most industries are referring to the current economic crisis as the Perfect Storm. In addition, leading technology analysts cite a weakened financial system, diminished consumer purchasing power, and rapidly changing market and financial conditions as just a few of the forces driving this perfect storm. Throw in the fluctuation in energy costs, raw materials and commodity prices, increasingly tighter government regulations, and the plunge in consumer faith in manufac-turers ability to deliver quality products, and there is no doubt that consumer product and food & beverage manufacturers face one of the most challenging times in recent history.
Global companies are struggling to understand and mitigate risks across their extended supply chains. Their goal is to fulfill increasingly shrinking demand profitably during this downturn cycle and be well positioned for the next growth cycle.
The authors of this article, identify mitigation strategies, focused on stronger relationships with trading partners and better visibility across the organization and the extended supply chain as the most successful.
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