Lacoste licensee Devanlay selects Manhattan Associates to optimise supply chain performance and enhance service levels

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Global supply chain optimisation provider Manhattan Associates, Inc. has announced that Devanlay Group, the worldwide licensee for the manufacturing and distribution of Lacoste branded clothing and leather goods, has selected multiple components from the Manhattan SCOPE supply chain solutions suite including Warehouse Management, Supply Chain Intelligence (SCI) and Slotting Optimisation. The implementation project is already underway at Devanlays international distribution centre (NDC) in France.

Devanlays retail operations consist of a mixture of Lacoste branded stores as well as concessions within department and sportswear stores. Having previously been reliant on a proprietary supply chain system that had become outdated over time, the company recognised it did not have the right supply chain technology infrastructure to take the business forward. Devanlay therefore selected Manhattans solutions as the supply chain platform it required to enable the re-design of its logistics flows, to facilitate improvements in the quality of service it provides to clients and to support the future growth of the business.
 
Jean-Franois Bader, Group IT Systems Director at Devanlay, commented, We wanted to select a new supply chain platform that would not only enable us to deploy new processes and optimise our European supply chain model, but would also support us in our projects in Asia and America. After reviewing a number of solutions available in the marketplace, we concluded that Manhattan provided the best solutions to meet our immediate and longer term needs. With its recognised value capabilities and the expertise of its team, we were unanimous in our decision to select Manhattan and we have every confidence that they will be able to support us throughout our worldwide supply chain transformation and help us to deliver on our objectives.
 
Henri Seroux, Managing Director, France at Manhattan Associates commented, Were delighted to have been selected by Devanlay and are confident they will quickly experience the benefits of our solutions portfolio. We look forward to strengthening our relationship with Devanlay and to optimising the companys distribution and service operation to further enhance the iconic Lacoste brand.
 
About Devanlay
Devanlay Group has the worldwide license for the manufacturing and distribution of Lacoste products. The Lacoste product line includes a wide selection of clothing, footwear, perfume, leather goods, glasses and household items. The company sells two items every second across 4 continents. It has branches in 112 countries, more than 1,000 stores and 2000 concessions in department and sportswear stores.

About Manhattan Associates, Inc.
Manhattan Associates continues to deliver on its 20-year heritage of providing global supply chain excellence to more than 1,200 customers worldwide that consider supply chain optimisation core to their strategic market leadership. The company's supply chain innovations include: Manhattan SCOPE a portfolio of software solutions and technology that leverages a Supply Chain Process Platform to help organisations optimise their supply chains from planning through execution; Manhattan SCALE, a portfolio of distribution management and transportation management solutions built on Microsoft. NET technology; and Manhattan Carrier, a suite of supply chain solutions specifically addressing the needs of the motor carrier industry.

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