Cathay Pacific Airways and JDA Software Embark on a Comprehensive Revenue

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Implementation of JDA Softwares Cargo Revenue Optimizer Software is Expected to Increase Profits by Improving Forecasting Capabilities and Optimising  Capacity Management.

 JDA Software Group has announced that Cathay Pacific Airways  Ltd is implementing JDA Cargo Revenue Optimizer to help improve  profitability in the airlines cargo operation. Over the course of a  three-phased rollout, the solution will enable the Hong Kong-based airline to determine the most cost-effective cargo capacity and rates for each  flight or route using historical data and complex optimisation algorithms.

Cathay Pacific is initially implementing JDA Cargo Revenue Optimizer for its  medium-term contract business and subsequently for its non-contracted  spot-market business. In the final implementation phase, the solution will  provide the airline with real-time booking evaluation capabilities.

Cathay Pacific Cargo has a long history of strong revenue management, said Vivian Lo, Manager Cargo Sales and Marketing, Cathay Pacific Airways. We started redesigning our business processes to create an integrated revenue management organisation a few years ago, improving our capabilities in forecasting, analysis, revenue planning and decision making. The successful implementation of JDA Cargo Revenue Optimizer is the next critical step toward achieving this integrated system, and we are confident that it will deliver significant benefits in terms of automation and profitability optimisation.

Andy Archer, JDAs Regional Vice President, Services Industries, said, JDAs Revenue Management solutions are designed to deliver significant financial improvements for air-cargo carriers like Cathay Pacific. The companys cargo division has meticulously aligned its organisation to meet future challenges, carrying out its own research into next-generation revenue management. We are delighted that after such a diligent and rigorous selection process, Cathay Pacific elected to work with JDA for our  established track record of delivering real results through optimised  decision-support solutions. We look forward to helping Cathay Pacific make  the most out of every transaction now and in the future to support the  airlines profitability goals.

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