John Lewis Selects Sterling Order Management for Integrated Cross-Channel Management

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Sterling Commerce, an AT&T Inc company, have announced that it has entered into a commercial agreement with John Lewis for comprehensive cross-channel retail capabilities.

Specifically, John Lewis, Britain's favorite retailer 2009* and Multiple Department Store of the Year 2009**, will implement Sterling Order Management to create a high quality and consistent customer experience across all the retailers customer touch points, including their website, store and call center.

"We are pleased to enter into a strategic relationship with Sterling Commerce that will allow us to use the worlds leading customer order management solution, said Paul Hayes, Head of Systems Development, John Lewis. John Lewis and Sterling Commerce are committed to the highest standards of customer service and this solution encapsulates John Lewis continued investment in providing the best levels of service for our customers."

Sterling Order Management, part of Sterling Selling and Fulfillment Suite, orchestrates the end-to-end enterprise customer order management process to improve cross-channel efficiencies and customer responsiveness. It provides global inventory visibility and synchronizes channel operations so that John Lewis can enable its customers to research, buy, ship and return anywhere.

"The difficult retail market of the past 12 months has made delivery of high quality customer service even more important, said Jim Bengier, global retail industry executive for Sterling Commerce. John Lewis understands the value of meeting consumers expectations for easier shopping across channels and the implementation of Sterling Order Management will take the retailers shopping experience to a new level.

The John Lewis Partnership - The John Lewis Partnership operates 29 John Lewis shops across the UK (28 department stores and one John Lewis at home), johnlewis.com, 222 Waitrose supermarkets and Greenbee.com, a direct services company. The business has an annual turnover of over 6.9bn. It is the UK's largest example of worker co-ownership where all 69,000 staff are Partners in the business.

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