Retailers can enhance assortment effectiveness and planner productivity

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Todays hurried, budget-conscious and eco-friendly shoppers are interested in consolidating their shopping into one trip in order to save time, money and gasoline.

To meet this need, winning retailers must not only carry the right products, but also strategically place products together in a way that simplifies the shopping experience. The latest release of i2 Buying and Assortment Management from i2 Technologies, Inc. features significant new features to help those retailers enhance assortment effectiveness and simplify a customers shopping experience.

New features of i2 Buying and Assortment Management include:

Enhanced merchant and planner productivity and effectiveness by enabling planning by collections

Increased support for assortment visualisation by allowing the planner to visualise the range of product by store segment, and to detect and resolve missing assortment elements

Assortment optimisation by providing a best guess initial range plan based on item, store and season attributes

The improvements to i2 Buying and Assortment Management are in response to a dramatic shift in thinking by retailers, as they must now focus on how their customers want to buy products instead of how retailers source and purchase products, said Chuck Kramer, i2 senior vice president and general manager, Retail. For example, retailers that arrange an entire looksuch as the blouse, skirt, shoes and accessoriesin one display reduce the likelihood that a customer will need to go to different departments, or worse, other stores, to locate the right shoes or purse to match an outfit. Not only does this create a simpler, stress-free experience for time-crunched customers, but it also increases the chance that the customers will buy more in a single visit.

About i2

Throughout its more than 20-year history, i2 has dedicated itself to building successful customer partnerships. As a full-service supply chain company, i2 helps its clients achieve world-class business results through a combination of consulting, technology, and managed services. i2 solutions are pervasive in a wide cross-section of industries.

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