Oracle expands mid-size application footprint through distribution partner Avnet Technology Solutions

Avnet, a value-added distributor of enterprise computing products and a Certified Advantage Partner in the Oracle PartnerNetwork (OPN), will extend its Value Added Distribution agreement to include Oracle Applications, as well as Oracle Technology products, in the United Kingdom.

Oracle Resellers, who are members of the Oracle PartnerNetwork and have the right to resell Oracle Applications, will be able to work with Avnet to develop and expand their applications business and take advantage of growing demand among mid-sized businesses for enterprise-class applications solutions.

Avnet Technology Solutions Ltd.  is Oracle's Value Added Distributor in the UK. It supports Oracle's key technology growth areas, including Oracle Database and Oracle Database Options offerings, as well as Security and Identity Management, Business Intelligence, SOA and Oracle Fusion Middleware products. Oracles entire application offering will now be available through Avnet, with the companys newly established Oracle Applications practice offering enablement training to resellers in numerous Application product areas.

To support Oracle resellers, Avnet developed an Oracle Applications practice. The new practice is designed to help accelerate resellers success by providing enablement training and on application products. The agreement makes it easier for resellers, through Avnet, to take advantage of Oracle applications ability to reduce costs and maximize productivity for mid-size customers.

According to numerous analyst houses, demand for affordable, quick-to-deploy business applications continues among mid-size organizations.

Supporting Quotes

*Today more than ever, midsize companies need solutions that they can quickly and cost effectively deploy with limited disruption to their business. Through this new distribution agreement, Avnet will enable our resellers to provide scalable solutions, that rapidly integrate with their customers existing applications and hardware investments, said Dave Aldridge, Vice President, Application Sales, Oracle Europe Middle East and Africa.

* Mid-sized companies are looking for resellers that understand their business challenges. Working closely with Oracle, we will be able to assist their resellers in developing cost-effective technology solutions to help their customers achieve their business goals. Avnet will also provide resellers of all sizes with the training, tools and resources they need to accelerate their success in the application market and expand their market presence in the U.K., said Mickey Bharat, Independent Software Director, Avnet Technology Solutions EMEA.


About Oracle
Oracle (NASDAQ: ORCL) is the worlds largest business software company.  For more information about Oracle, please visit our Web site at

About Avnet Technology Solutions
Avnet Technology Solutions is an operating group of Phoenix-based Avnet, Inc. As a global technology sales and marketing organization, Avnet Technology Solutions has sales divisions focused on specific customer segments and a select line card strategy enabling an exceptional level of attention to the needs of its customers and suppliers. For fiscal year 2009, the group served customers in more than 30 countries and generated US $7.04 billion in annual revenue. Visit:

About Avnet
Avnet Inc. (NYSE:AVT), a Fortune 500 company, is one of the largest distributors of electronic components, computer products and embedded technology in the world. Avnet accelerates its partners' success by connecting the world's leading technology suppliers with a broad base of more than 100,000 customers and providing cost-effective, value-added services and solutions. For the fiscal year ended June 27, 2009, Avnet generated revenue of $16.23 billion. For more information, visit


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