How will Tesco keep shelves full in the run up to Christmas? With a little help from Isotrak, as a fascinating web video reveals

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 The video shows how Isotrak plays a central role in Tescos highly automated Continuous Stock Replenishment System, which keeps shelves full at Tescos 2169 UK stores.

As the video shows, Isotraks transport management system, ATMS, plays a central role in the safe and timely delivery of fresh food, household items and both slow and fast moving groceries. This relies on multiple deliveries coinciding perfectly through a national network of Fresh Food, National and Regional Distribution Centres. Its an incredibly complex process that relies on painstaking planning and faultless execution day in, day out. The only guarantee of success is through the real-time visibility of Tescos 1,879 tractor units and rigids, and 3,984 trailers, afforded by Isotraks ATMS.

Over and above that, the video provides a fascinating insight into the way supermarkets such as Tesco are responding as pressures mount to save money, improve service and decrease carbon emissions through improved transport efficiency.

Britains biggest supermarkets have always worked with 3rd Party Logistics (3PL) operators, but the key to improving transport efficiency is achieving complete visibility of the whole transport fleet. Traditionally this has been impossible when combining third-party with own-fleet vehicles. But thanks to the new process of Retail Integration pioneered by Isotrak, 3PL vehicles can become visible within unified virtual fleets thus unlocking a wealth of new opportunities for the big supermarkets to achieve new efficiencies and greater flexibility in their transport operations.

As the video shows, Retail Integration is already in action as an essential part of Tescos daily distribution operations. Early in 2009, however, Isotrak will announce a new product that will shift the process of Retail Integration into an even high gear.  Watch out for the news!

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