Avery Dennison, a world leader in labelling and identification solutions, has collaborated with Desigual, the international fashion company founded in Spain, to improve in-store management and remarking of more than 6 million garments.
Desiguals revenues have increased ten-fold in the past five years. It currently has 3,500 multi-brand stores, 100 Desigual-exclusive stores, and 250 corners within existing stores. Due to the volume of garments that move by collection and the Companys strong international expansion, Desigual needed a truly easy and efficient remarking and markdown process.
After evaluating various solutions, Desigual decided on Avery Dennisons new Pathfinder Ultra Platinum for the in-store management and remarking of more than 6 million garments they sold in 2008. Today, Desigual uses more than 300 Pathfinder devices with customised software that the company developed with support and training from Avery Dennison.
The Pathfinder Ultra Platinum is the only device in the market that includes a data terminal, scanner and portable printer, all running as a single application on Microsoft Windows CE. It is lightweight and has a user-friendly ergonomic design, which is especially revolutionary for point-of-sale professionals because its technical functions are easy to use.
The Avery Dennison Pathfinder makes it possible to identify a product and then reprint and apply a new label with an adjusted price in one easy operation. This makes it a useful, versatile, reliable, and fast tool for remarking before sales and promotions. Thanks to the Pathfinders ease of use and time saving, re-labeling can be done directly at the store shelves.
The Pathfinder is very simple to use. It incorporates a wireless system making it easy to connect the labeler to the counter using the stores Wi-Fi system. As the sales clerk re-labels garments, the price changes take place automatically. Desigual highlighted that when using the Pathfinder there is no need to close the store to start markdowns or work overtime to update data, which significantly increases efficiency. This is due to the fact that, information is constantly updated and can be accessed in real time both in the store and from the central office.
Toni Snchez Navajas, Information Director at Desigual, comments:
It combines the tools we needed into a single device: a handheld terminal, portable printer, scanner, and PDA. Its really convenient and easy to use.
One of the main benefits that Desigual enjoys by using the Pathfinder is the speed and consistency it provides when changing prices on discounted products. With the Pathfinder, these changes can be made much more easily, allowing the Company to respond swiftly and therefore be more competitive. For example, during a sale, Desigual can apply new discounts to garments that are not selling well or draw attention to certain products.
David Kervyn, Retail Director at Desigual, commented:
Using Pathfinder allows us to streamline the entire labelling process, and save time when time is especially valuable.
The Pathfinder is also used for remarking garments made in other countries, which are labeled at their origin and must be re-priced for sale in a country with a different currency than the original.
Jordi Baeta, Sales Manager of Avery Dennison PSD in Spain, comments:
Its truly a pleasure to work with Desigual. The partnership goes beyond a customer-supplier relationship and has made it possible to find a comprehensive solution not only in the product, but also in the necessary integration and support.
Avery Dennison also provides Desigual with custom labels for the Pathfinder that meet the fashion companys creativity and design needs, further strengthening its original brand image.
About Avery Dennison Corporation
Avery Dennison is a global leader in pressure-sensitive labelling materials, retail tag, ticketing and branding systems and office products. Based in Pasadena, Calif., Avery Dennison is a FORTUNE 500 Company with 2007 sales of $6.3 billion. Avery Dennison employs more than 30,000 individuals in more than 60 countries who develop, manufacture and market a wide range of products for both consumer and industrial markets.
Products offered by Avery Dennison include: Fasson brand self-adhesive materials; Avery Dennison brand products for the retail and apparel industries; Avery brand office products and graphics imaging media; specialty tapes, peel-and-stick postage stamps, and labels for a wide variety of automotive, industrial and durable goods applications.