BWA Water Additives reports improved performance after global implementation of Ross Enterprise ERP applications

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CDC Software, a wholly-owned subsidiary of CDC Corporation, and a provider of industry-specific enterprise software applications and business services, have announced that BWA Water Additives (BWA), a leading provider of specialty water solutions for industrial water treatment, desalination, pulp and paper, oilfield and other process industries, has reported improved  performance levels since implementing the Ross Enterprise ERP (Enterprise Resource Planning) applications at plants in the US and the UK.

After reviewing the applications from CDC Software, and two other leading ERP solutions, BWA determined CDC Softwares Ross Enterprise provided the best fit based on its vertical functionality for the chemical industry and its ability to meet the companys specific requirements quickly.  This was very important due to the timetable related to its private equity buyout described below. The manufacturer also liked the fact that CDC Software demonstrated extensive global experience in ERP deployments, a critical attribute since BWA needed to run the ERP system concurrently in the US and UK, and manage operations in more than 90 countries.

Since implementing Ross Enterprise, we have exceeded our targets for working capital, inventory turns, and days sales outstanding, said Paul Turgeon, president and chief operating officer, BWA Water Additives. With Ross Enterprise, we also now have a deeper and broader view of the business than we did with our previous systems.

Over the years, BWA developed a strong-performing business, led by a lean, highly-skilled team, with production operations in the US, Canada, China, England, Taiwan, Italy, Japan, and Saudi Arabia.  Attracted by its strong financial performance, proven leadership, an established global market presence and long-term growth prospects, Close Brothers Groupa British private equity firmpurchased BWA in May 2006 from BWAs parent company, Chemtura, a global manufacturer and marketer of specialty chemicals. 

Since Close Brothers is an investment group, not a manufacturer, they faced an early challenge in setting up the necessary support infrastructure.  BWA was responsible for implementing an information systems backbone that would enable the execution of its plan which included moving out of its parents premises, implementing its own ERP system, and building the rest of its IT and telephony infrastructure. All of this had to be done quickly, and the rapid deployment of Ross Enterprise was crucial since Chemtura planned to assess BWA a costly monthly maintenance fee for use of its own ERP platform, a combination of SAP and Adage systems. While we could have implemented the same systems that we were familiar with from our parent company, it was critical that we chose a solution like Ross Enterprise that fit our chemicals business by design and therefore could be deployed quickly and cost effectively, Turgeon noted.

 Since May 1, 2007, when the systems went into production, the company has experienced impressive results. Rolling out an ERP system in 120 days, in two different countries, is quite an accomplishment, said Turgeon.  This out-of-the-box, cost-effective and vertical-focus application enabled us to boost our operational effectiveness under some very challenging conditions, allowing us to perform at peak levels.

The impressive results measured by BWA since their implementation of Ross Enterprise underscore the unique value we create for our customers through our high degree of specialization and expertise in the specialty chemicals industries, said Eric Musser, president and chief executive office, CDC Software. Their successful transition during the private equity buyout also illustrates how Ross Enterprise is an ideal solution for chemicals manufacturers because it provides full industry-specific functionality with cost effective, fast deployments and low maintenance overhead.


About Ross Enterprise for Chemicals

Ross Enterprise is CDC Softwares comprehensive suite of applications for chemicals manufacturers.  The suite of applications includes enterprise resource management (ERP), supply chain management (SCM), warehouse management, customer relationship management, real time performance management and business analytics.  Together, these systems address the unique challenges in the chemicals industries including the need for detailed product costing and profitability analysis, optimized forecasting and scheduling, efficient management of highly variable raw materials, improved order fulfillment and customer service, inventory optimization, and compliance with global and local regulations including the detailed product data needed for MSDS documentation.  Ross Enterprise is used worldwide by over 1,200 companies including SI Group, Kluber Summit Industrial Products, Daicel Chemical, Sachem, Georgia Gulf, PTM Engineering Plastics Co, Ltd., Maruzen Petrochemical and Achilles USA.

About CDC Software

CDC Software, The Customer-Driven Company, is a provider of enterprise software applications designed to help organizations deliver a superior customer experience while increasing efficiencies and profitability.  CDC Software's product suite includes:  CDC Factory (manufacturing operations management), Ross ERP (enterprise resource planning) and SCM (supply chain management), CDC Supply Chain (supply chain management, warehouse management and order management), Pivotal CRM and Saratoga CRM (customer relationship management), CDC MarketFirst (marketing automation and lead management), Respond (customer complaint and feedback management), c360 CRM add-on products, industry solutions and development tools for the Microsoft Dynamics CRM platform, Platinum HRM (human resources), and business analytics solutions.

These industry-specific solutions are used by more than 6,000 customers worldwide within the manufacturing, financial services, health care, home building, real estate, and wholesale and retail distribution industries. The company completes its offerings with a full continuum of services that span the life cycle of technology and software applications, including implementation, project consulting, outsourced business services, application management and offshore development. CDC Software is the enterprise software unit of CDC Corporation (NASDAQ: CHINA) and is ranked number 12 on the MBT 2007 Global 100 List of Enterprise and Supply Chain Management Application vendors.

About CDC Corporation

The CDC family of companies includes CDC Software focused on enterprise software applications and services, CDC Games focused on online games, and China.com focused on portals for the greater China markets.

About BWA Water Additives

Established in 1969, BWA Water Additives is the leading global provider of specialty water solutions for industrial water treatment, desalination, pulp and paper, oilfield, and other process industries. BWAs antiscalant, corrosion inhibitor and microbiocide technologies and services provide customers with the essential elements required to meet todays water management challenges.

With brands such as Belclene, Belcor, Belgard, BromiCide, Bellasol, Belsperse, Bellacide and Flocon , BWA is recognized world wide for the highest possible quality and superior technical performance. BWA has headquarters in the U.K., and regional centers in the U.S., Singapore, Japan and Dubai. Its products are manufactured in the U.S., Canada, China, England, Taiwan, Italy, Japan, and Saudi Arabia, with research and development centers located in Atlanta, Ga., and Manchester, U.K.

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