Insights from the New World of Work
As the retail business has become more global and sophisticated, the core activities of retailmerchandising, store operations, supply management, finance, marketing and human resourceshave become increasingly information-based to drive standardization and efficiency. Buyers can now search the world for the right products and prices, although managing supply networks globally requires improved visibility and collaboration methods with vendors.
Retailers in a more competitive global market also need increasingly distinctive brand identities to attract and retain market share. This means creating a unique customer experience through merchandise mix, customer service, advertising, pricing, and the store environment (either physical or online) and reinforcing it through consistent execution across geographies and media. Many retailers are looking at innovative in-store technology to provide greater customer convenience and increase the capabilities of sales associates to offer personalized service.
Take a look at the retail environment of the future