Masternaut helps drive a greener future for vehicle fleets

Vehicle tracking company Masternaut has launched a new campaign to help fleet operators reduce their carbon footprint.  The companys GreenerFleet initiative encompasses a range of technical developments to help UK business run more efficient fleets and reduce emissions. 
 
Masternauts real-time tracking already helps to reduce emissions by allowing businesses to monitor excess engine idling, identify poor driving practices and reduce unnecessary road miles.  Masternauts satellite navigation also greatly reduces the likelihood of drivers getting lost, eliminating unnecessary fuel usage.
 
With GreenerFleet, Masternaut has developed a range of special tools that will provide a powerful measurement and management solution designed specifically to lower carbon emissions.  Environmental reports display the performance of individual vehicles, drivers and routes, allowing managers to take proactive steps to run more efficiently including selecting the shortest and most cost effective routes.  Features also include text alerts that can be sent automatically to drivers who have been idling for a long time.  These fuel savings add up over time for an entire fleet equating to potentially huge carbon emission reductions.
 
One important GreenerFleet tool under development is a live carbon calculator. Masternaut already captures accurate vehicle mileage and by linking this information to the known carbon output per km for each vehicle, Masternaut will be able to provide daily, weekly or monthly carbon footprint figures for each vehicle and driver.

Masternaut GreenerFleet will also help companies meet the requirements for ISO 14001 accreditation which recognises companies who show a commitment to improving their environmental performance.
 
We are committed to continuous innovation to meet the ever changing needs of our customers and we have had significant interest from existing customers who have pledged to reduce their carbon footprint.  We all need to do our bit for the environment, and our new GreenerFleet tools give industry an easy to implement solution that will enable real reductions in CO2, says Martin Port, Managing Director of Masternaut.