Customer service is not the only high growth area for speech recognition technology in the enterprise
A growing number of companies are deploying speech recognition technology in areas of the enterprise, outside the contact centre, in environments where costs can be reduced and worker productivity enhanced through the use of speech. According to recent report by independent analyst firm Datamonitor (DTM.L) The Future of Speech in Mobile Field Services, one of these growth areas for speech is in enterprise mobility for field services. Datamonitor expects global enterprise spend on speech-enabled mobile field force solutions to more than triple from $20 million in 2006 to $72 million by 2010.
While enterprises have long focused on the benefits of streamlining internal operations, the deployment of field force automation solutions has lagged,said Daniel Hong, Lead Analyst at Datamonitor. Now, as we enter 2007, consumer adaptation to speech as an interface is laying the groundwork for even greater expansion of speechs role in the enterprise. This is helping drive investments in speech-enabled field service applications.
Datamonitor defines mobile field services as the combination of technology and services that enable field workers full access to enterprise data repositories at the point of service. In the context of speech-enabled field services applications, speech provides a complementary interface that enables mobile field force workers and mobile devices to complete multiple transactions in a defined workflow. For example, a utilities mobile field force worker is able to input information via speech input through his/her mobile handset in real-time and in doing so create, update and close various work orders.
Companies are under constant pressure to reduce overhead costs across the board and mobile field force operations are no exception. In fact, the costs of equipment and training needed to support a mobile field force worker can be very expensive when taking into account the business applications, laptops, mobile handsets and other devices.
Progressive companies such as Bell Canada, Energy South, GE Medical Systems and Rotary Lift have implemented speech-enabled self-service solutions for their field force and are achieving remarkable cost reduction and productivity improvements.
According to the report, there are several factors that will affect the market trajectory for speech-enabled mobile field services. These include: integration of speech in enterprise applications by enterprise software vendors, increased systems integrator focus on speech for service transformation and mobility enablement, and the addition of speech-enabled solutions in pure-play mobile offerings, among others which are detailed in the report.
Companies that have field service operations should closely evaluate their current mobility strategy and consider using speech recognition as a means to reduce costs and risks, concludes Hong.
About Datamonitor plc
Datamonitor plc (DTM.L) is the worlds leading provider of online data, analytic and forecasting platforms for key vertical sectors. We help our clients, 5,000 of the worlds leading companies profit from better, more timely decisions. Through our proprietary databases and wealth of expertise, we provide clients with unbiased expert analysis and in-depth forecasts for seven industry sectors: Automotive & Logistics, Consumer Markets, Energy, Financial Services, Healthcare, Retail and Technology. Datamonitor maintains its headquarters in London and has regional offices in Frankfurt, Hyderabad, New York, San Francisco and Sydney.