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3M, the global technology company, together with Australian digital content specialist Prime Digital Media (PDM) and telecommunications company Telstra Corporation, has launched a subscription-based digital retail media solution that marks one of the largest roll-outs of digital signage ever deployed in Australia and New Zealand.
Electronics goods retailer Retravision recently concluded a successful four-store trial of Telstras new Digital Retail Media Solution, which allows distribution of content, such as advertising and product information, as well as staff training and corporate communications, to any number of select store locations simultaneously. The content is transmitted over Telstras IP network from a central management location using 3M Digital Signage content management and monitoring software.
Retravision has entered into a long-term agreement with PDM to expand the service to 105 stores and 5000 screens by March, with a planned roll out for over 400 stores across Australia and New Zealand in 2007/08. PDM will create, produce and schedule transmission of the content using the 3M Digital Signage software.
This end-to-end managed service will deliver strong business results for both retailers and advertisers by engaging consumers as they are making purchase decisions, said 3M Digital Signage Global Business Manager, David Reynolds-Gooch. Telstras service provides easy entry for businesses eager to take advantage of the benefits digital signage has to offer.
PDM CEO Michael Harms said consumers are looking for relevant, targeted in-store messaging.
One of the great strengths of digital signage is that it ensures marketers a very receptive audience at the final moment of retail truth, said Harms. This makes in-store networks the perfect complement to traditional mainstream media campaigns."
About Prime Digital Media
PDM is a Digital Content Media Specialist, with proven expertise in digital signage creative, content production, traffic management, media sales and research with a strong track record and network within the advertising, content and media industries. PDMs focus is on four major retail channels consumer electronics, youth market, health/wellbeing and hardware. PDM has already secured a number of retail networks both here in Australia and internationally.
3M is a $22.9 billion global technology company, creating innovative products that help make the world smarter, faster, healthier and safer. Well known 3M brands include Scotch, Post-it, Scotchgard, Thinsulate and Scotch-Brite.
3M has pioneered innovation since 1902 and, today, invests more than $1 billion a year in R&D. It has applied its expertise in RFID technology to deliver biometric passports; it is using its understanding of the healthcare industry to provide hospitals with infection prevention solutions; and its digital signage offerings are set to revolutionise the way businesses communicate with their customers, their employees and the general public.
3M employs 69,000 people worldwide to deliver more than 55,000 products to customers in some 200 countries. Its diverse technologies touch nearly every aspect of modern life, serving markets such as consumer and office, display and graphics, electronics and communications, safety, security and protection services, healthcare, industrial and transportation.
The UK and Ireland is home to one of the largest 3M subsidiaries outside the USA, employing 3650 people across 15 locations, including ten manufacturing sites. Products manufactured in the UK include coated abrasives, respirators, adhesive tapes, industrial microbiology products, drug delivery systems and secure documents.