Orvis Selects Manhattan Associates' Integrated Planning SolutionsT

Advanced Planning and Replenishment will Help Optimise Inventory and Meet Demands of Multi-channel Business

Leading supply chain solutions provider, Manhattan Associates, Inc. will deploy its Integrated Planning Solutions for The Orvis Company, Inc., retailer of high-end sports equipment, apparel, home furnishings and gifts. The company selected Manhattan Associates' Advanced Planning and Replenishment solutions to support its multi-channel supply chain, help optimise its inventory investments and sustain its commitment to customer service.

"We know that, to achieve this vision, Orvis must deliver a very high quality customer experiencewith products arriving where and when our customers choose to engage us," said Mark Holmes, vice president of information services at Orvis. "Receiving a new fly rod the day after fishing season opens isn't good enough. We must deliver operational excellence to sustain our high standards, even as our business model becomes more complex."

Since its days as a pioneer of mail order, Orvis' business model has changed dramatically to that of an international, multi-channel retailer, supporting global customers through U.S. and UK retail stores, Web sites, catalogues and a network of more than 500 dealerships worldwide. The company's need for an industry-leading, multi-channel approach to supply chain management became clear when its strategic commitment to retail expansion and rapidly growing online sales began to be constrained by its legacy processes and systems.

"Our IT philosophy is to adopt industry leading best-practices by partnering with a small number of solution providers that can deliver and continuously advance the capabilities of our business," said Holmes. "Manhattan Associates offers a partnership that will allow us to re-engineer our supply chain processes from planning and forecasting to inventory and warehouse management to deliver to our customers around the world."

"We continue to be excited about offering both Integrated Planning Solutions and Integrated Logistics Solutions to the marketplace and providing unique multi-channel retail functionality," said Jeff Mitchell, Manhattan Associates' executive vice president, Americas. "The majority of retailers operate in a multi-channel model today and we believe our ability to help these retailers decisively serve their end customers differentiates us in the marketplace. Orvis knows the importance of serving customers across channels and we're excited to partner with them to build great plans, forecast, manage inventory and replenish to meet catalogue, Web and retail store needs."