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Whether out of compliance with the European EFSA Regulation 178/2002, the U.S. FDA Bioterrorism Act (a.k.a. the Public Health Security and Bioterrorism Preparedness and Response Act of 2002) or out of the desire for better business operations, traceability matters. This white paper highlights the importance of traceability to retailers and logistics providers, the advantages of adopting new technology systems (or upgrading existing ones) to address traceability issues and the example of one technology solution - Aldatas G.O.L.D. Track - that enables players to easily - and quickly - comply with the mandatory regulations and enjoy enhanced supply chain visibility.