ORIFLAME COSMETICS SELECTS SOFTBRANDS' FOURTH SHIFT ENTERPRISE RESOURCE PLANNING SOLUTION FOR ITS CHINA OPERATIONS

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SoftBrands today announced that Oriflame Cosmetics, a Swedish multinational enterprise and market leading cosmetics maker selected its enterprise resource planning (ERP) solution, Fourth Shift, for its expanding operations in China.

The Fourth Shift software is already being installed at Oriflame's manufacturing centre in
Poland and will be operated in conjunction with its new manufacturing plant outside Shanghai, China.

Oriflame Cosmetics bought the Fourth Shift product because the company has successful
experience of installing and using Fourth Shift in its manufacturing plants in Poland and India.
It is aiming to have Fourth Shift fully installed and ready for the start of production at the
Shanghai factory in the autumn of 2005.

"The reasons we chose Fourth Shift before, still stand: the software has strong manufacturing
functionality and experienced manufacturing consultants; Fourth Shift is implemented rapidly
and is still the best fit and SoftBrands is a truly global organisation," said Christian Jonsson,
global IT director, Oriflame.

A global support presence was important to Oriflame, not only to work with the company's
existing manufacturing plants in Poland and India and the new plant in China, but also
because a factory is being constructed in Russia to serve dramatically rising regional
demand.

"I was pleased with the commercial arrangements SoftBrands was able to provide and I know few vendors who can deliver this truly global flexibility," said Jonsson.

The Fourth Shift system at the manufacturing centre in Poland and at remote plants around
the world, will be harmonised and interface to a global supply chain management system
being implemented to run Oriflame's worldwide business based in Brussels, Belgium.

"Our experience with Oriflame has been very positive, proving that Fourth Shift's 21st century
manufacturing vision combined with our infrastructure and experience in China will allow
Oriflame to expand and grow their operations efficiently and effectively," said Gareth
Robinson, vice president and general manager of SoftBrands EMEA (Europe, Middle East
and Africa).

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