Reqio increases its commitment to delivering RFID data management solutions by entering the RFID Centre alongside Microsoft, Intel and Manhattan Associates

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Reqio, the leading Product Information Management (PIM) solution provider, has joined the RFID Centre in Bracknell to demonstrate how its PIM software is a key component of any supply chain RFID initiative. In addition Reqio will also be joining a prestigious line up at the EPCGlobal Conference, hosted by GS1 UK and to be held at The Queen Elizabeth II conference centre in London on 7th June 2005.

It is widely accepted that the management of product information is an important step in achieving value from supply chain initiatives, in particular those of Global Data Synchronisation and RFID. Recent research by Andrew White and Jeffrey Roster of Gartner states, The promise of RFID is on the horizon, but to make it work retailers must establish clean, consistent product data so that partners can interpret RFID messages when received. In addition Andrew White comments, The benefits of global data synchronisation include the promise of radio frequency identification.

Over the past 12 months Reqio has been actively educating the market on the intrinsic link between Product Information Management, Global Data Synchronisation and RFID. With the launch of Reqio PIM v4.0 in January 2005 which is optimised to manage both inbound and outbound data flows between trading partners and data pools, Reqio now has a complete, robust solution to address the product data management needs of both retailers and manufacturers. Unlike the majority of high-cost PIM technologies on the market, Reqio is built on a Microsoft infrastructure, therefore delivering a fast, easy to implement and low cost of ownership solution to managing enterprise product data. Reqio enjoys a close partnership with Microsoft and as such is very pleased to have been invited to fulfil the PIM requirement in Microsofts Partner Ecosystem for both GDS and RFID, both within the RFID Centre and in other joint ventures.

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