Manugistics Dedicated Business Units Will Serve the Synchronised Supply Chain Needs of Retail and Consumer Goods Industries

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Manugistics Group, Inc. (NASDAQ: MANU), a leading global provider of synchronised supply chain management solutions, announced the creation of dedicated business units to capitalize on emerging opportunities within the Retail and CG sectors. Each specialised group will have separate sales, pre-sales, industry marketing and client service executives to capitalise on emerging opportunities, focus on the unique challenges these industries face and leverage an industry edge.

The new business units are a part of Manugistics' recently-unveiled organisational structure to leverage its industry leadership in delivering best-of-breed solutions to keep consumer-facing companies one step ahead of demand. The new structure is designed in light of the current challenges facing the Retail and Consumer Goods (CG) industries. These challenges include predicting the ever-changing needs of consumers while competing for brand loyalty and addressing the complexity and variability in the supply chain created by the move to offshore manufacturing.

"Retailers and Consumer Goods manufacturers are at the crossroads of the consumer frontier," said Manugistics CEO Joe Cowan. "If they intend to successfully navigate today's world of demanding consumers who shop wherever, whenever and however they want, a synchronised supply chain is the key to success. Manugistics is the only company that has an end-to-end product suite of supply chain, transportation and pricing solutions, key client relationships in Retail and CG industries, as well as the capabilities to optimise and synchronise their extended supply chains. Our combined Retail and CG domain expertise is unmatched in the marketplace and we will continue to leverage this."

The synchronised supply chain is the seamless sharing of business processes in which a product supply chain - from raw materials through manufacturing to delivery of products to consumers - is managed by trading partners as if it were their own. By using a synchronised supply chain, retailers, distributors and manufacturers have end-to-end visibility and control to reduce out of stock products, enhance customer satisfaction and neutralise adverse effects of elongated supply chains resulting from offshore manufacturing.

"Today's retail-supplier relationships are tremendously complex," said Steve Banker, Service Director, Supply Chain Management, ARC Advisory Group. "Retailers are looking for partners that can help them better synchronise supply with demand. Enterprise software platforms were not designed from the ground up to support trading partner synchronisation, so companies that can offer best-of-breed solutions in areas like Collaborative, Planning, Forecasting, and Replenishment (CPFR), will enjoy a market edge. Meanwhile, retailers are increasingly buying pricing optimisation applications."

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