Gaskell plc adds a little magic to their carpets

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Good news and the UK manufacturing industry rarely go hand-in-hand but one company that has continually bucked this trend is Gaskell Plc. Primarily this is because their ability to manufacture and supply premium flooring solutions over and above the capabilities of their UK and European counterparts, but it is also attributed to their adoption of technology that is traditionally reserved for global organisations. In this instance, Gaskell Plc deployed a technology called TaskCentre to enhance their customer service levels with remarkable results.

Gary Moorhouse, IT manager for Gaskell Plc highlighted their adoption of this leading edge technology and the difference it has made to their business, As the company continues to grow so do the demands of our customers, suppliers and stakeholders. Traditional ERP, CRM or SCM applications are very good to a certain point but the fact remains that they need people to extract value out of them. He continued, Inevitably, people are subject to varied workloads and time pressures so we employed this leading edge technology to automate those critical employee tasks that matter most to our customers, such as notifications on delivery time changes for example.

Gaskell Plc are the first within their industry to deploy such technology and further employee activities are earmarked for automation. However, this is not bad news for the workforce as Gary stressed, Our policy is to support and develop our highly capable workforce and this technology is seen as an investment in our people. He continued, Its unique ability to automate their time consuming administration means that they are now freed up to do what they do best, develop the business and look after our customers.

Gaskells use of TaskCentre also drew comment from Philip Smith, Managing Director for Orbis Software, "It is very pleasing to note that Gaskell Plc are not just seeing the obvious cost reduction capabilities of our technology but the importance of real-time information when dealing with customers. In any manufacturing and distribution environment, its now critical that company IT infrastructures have the ability to pre-empt issues rather than just responding to actual problems."

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