24SevenOffice, leading web-based solutions provider, today announces that it has purchased Swedish company Start & Run in an outright cash bid. The acquisition provides 24SevenOffice with a 300 strong customer-base, strengthening its presence in the Swedish market.
24SevenOffice is beginning the process of consolidating all 300 Start & Run customers onto its modular web-based system. Customers will benefit from a more comprehensive and sophisticated accounting and invoicing system, as well as the ability to integrate with other modules including: CRM, groupware calendar, file sharing and email.
With investment of over half a million pounds, Start & Run is well established as a market leader of web-based ERP systems in Sweden. As part of its European expansion programme, 24SevenOffice's acquisition of Start & Run is a strategic move, as Staale Risa, Vice President of International Operations explains:
"Sweden is a large market and is leading the way in high-capacity broadband technology. As our ASP model depends on Internet access, we are keen to develop our business in areas that have a far-reaching broadband infrastructure. The time is now right for internet based services and our acquisition of Start & Run ensures our entrance into this rapidly growing marketplace."
24SevenOffice has also recently expanded into the UK, offering a more flexible method for small businesses to select what they need from a menu of options and only pay for the applications they use on a monthly basis. Being web-based eliminates the substantial upfront investment required for purchasing and maintaining IT infrastructure.
Risa concludes: "The ASP model provides a lot more flexibility for customers who cannot afford fixed-term outsourcing contracts and extensive IT infrastructure. Both the Scandinavian and the UK markets are ripe for our service proposition, as all businesses need is fast internet access."
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