Benchpoint, the UK web polling and measurement system, has been named as the "Best New Measurement Product of 2004". The award comes from the US-based "Measurement Standard", a specialist communications measurement portal.
Benchpoint has the potential to start a management revolution. It provides the means to understand, instantly and in great detail, what stakeholders of any organisation think. It enables fast, informed decision making, and allows HR, communications and marketing strategies to be based on real data rather than guesswork. Benchpoint makes it quick, simple, and at a realistic cost.
Benchpoint was launched in the third quarter of 2004. It is a fully-integrated, multi-lingual, web polling system used for opinion gathering and corporate measurement, with very advanced features. It delivers fully analysed results in real time.
The name Benchpoint signifies "Benchmarks where you are, and points the way forward"
The original Benchpoint idea was an application for employee and customer surveys in the corporate sector, but it has since demonstrated powerful potential as a robust, yet simple, system for measuring virtually anything - HR, training and development issues, supplier confidence, shareholder opinion, environmental and safety audits, membership issues etc. Benchpoint can also do public surveys and political polling.
Benchpoint is the brainchild of Richard Gaunt, who has held senior jobs in companies like Sainsbury's and Alcan, and has worked internationally as a communications consultant since 1998.
Said Richard Gaunt: "Managements which understand their employees, customers, suppliers and shareholders have a competitive advantage over those that do not. Apart from helping then to make better informed decisions more quickly, Benchpoint can also cut the time and cost of obtaining information from individuals. I have seen very large organisations make a huge meal out of routine information-gathering and consultation processes.
Examples of Benchpoint projects include "values and behaviours" surveys for an international engineering group, a pan-European audit of sales force skills, knowledge and training needs for a Japanese company, and a survey on business confidence and job satisfaction for an interim management consultancy.
Said Richard Gaunt: The system we have created has more power and flexibility than anything else currently available. We have some rigorous tools which can illuminate and speed up decision making and cut swathes through bureaucracies, which should (but often doesn't) make us popular."
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