Leading Upscale Retailer Selects Suite of RedPrairie Solutions to Support Expansion Plans

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RedPrairie Corporation, a global leader in supply chain technology solutions that enable business process transformation, announced today at the National Retail Federation Convention and Expo that El Palacio de Hierro, Mexicos leading upscale retailer, has selected a suite of RedPrairie solutions to support its business expansion. El Palacio de Hierro will implement several RedPrairie solutions to help facilitate a new logistics model, including a new distribution facility that will enable El Palacio de Hierro to streamline its operations and better manage inventory.

Suppliers to El Palacio de Hierro previously shipped direct to store. However, the retailer is now building a macro distribution center that will be powered by RedPrairies supply chain solutions. RedPrairies automated solutions will enable the retailer to better manage inventory by processing orders from one location. Appropriate levels of inventory will be shipped to their retail stores based on consumer demand rather than supplier schedules, which will optimize store level inventory. El Palacio de Hierros retail stores will also gain visibility to shipment status for improved planning and control.

To facilitate the new logistics model, El Palacio de Hierro will implement a variety of RedPrairie supply chain solutions, including: warehouse management (WMS); report writing; web-based supplier management; network-wide visibility and scorecarding.

RedPrairies WMS provides critical automation and visibility to pending inbound and outbound orders. Through its supplier management solution, RedPrairie will provide El Palacio de Hierro the ability to share inbound shipment data and collaborate with their suppliers through the Internet. Scorecarding will provide performance metrics to track productivity and results in the warehouse. These metrics can be turned into personalized reports through RedPrairies report writing tool, to help managers determine opportunities for improvement.

Carlos Mendez, Subdirector de Logistica at El Palacio de Hierro, says, We reviewed 15 supply chain management solutions during our selection process. However, RedPrairie clearly offered the most functionally rich software and a strong local partnership to ensure the success of our project. We are very confident that their solutions and expertise will help us achieve and even exceed our targeted results.

NetLogistiK, a reseller of RedPrairie solutions to the Mexican market, was an instrumental figure in RedPrairies selection. NetLogistiK CEO and Co-founder, Francisco Giral, comments, In Mexico and Latin America, it is critical that software providers have local representation to understand cultural and business requirements. As a partner with RedPrairies operations in Mexico and Latin America, we are able to serve as a cultural bridge to oversee projects from inception to results achievement.

Comments RedPrairie Company Leader John Jazwiec, says, Our selection at El Palacio de Hierro again demonstrates RedPrairies strength for the global retail market. Our partners throughout Mexico and Latin America, provide us a distinct understanding into the unique business and cultural needs of this market.

RedPrairie is not new to the Latin American market; the company has numerous global customers in countries including Brazil and Mexico. NetLogistiK has focused on the Mexican and Central American markets for the last year. They are expanding to other Latin American markets this year.


RedPrairies comprehensive, integrated solutions suite includes: warehouse management; transportation management; advanced labor management; event management; slotting; visibility; performance measurement; and RFID.



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