PRIAM Powers Silverline Tools

Silverline Tools Ltd is probably the fastest growing manufacturer and supplier of hand and power tools to wholesalers, merchants and retailers in the UK. Lifetime guarantees, product quality and value for money are the guiding principles of the business.

Established in 1978 and based in Yeovil at a new purpose built office and warehouse complex, the company carries huge stocks enabling it to supply ex-stock and offering next day delivery.

A PRIAM customer for over four years, Silverline has benefited significantly from the PRIAM ERP / CRM System. It has grown from a work force of 25 people to in excess of 100 employees and has recently invested heavily in new warehousing facilities.

The PRIAM ERP System processes orders, for different sales channels, using a central database. This gives Silverline a single point of entry for all the products, pricing and other business information. Using a complex matrix of volume and product discounts the system ensures that Silverline is able to offer immediate and accurate pricing information to their entire customer base.

Silverline pride themselves on their ability to meet orders from existing stock and to offer next day delivery. The hardware retailer has gained real competitive advantage through accurate stock control, immediate order fulfilment, and real-time reporting.

As part of an on-going expansion plan, Silverline is looking to significantly increase the available product range. With its powerful and hugely flexible database Silverline is secure in the knowledge that PRIAM can grow as the customers requirements grow.

Andy Pepper, IT Manager at Silverline Tools, added: "PRIAM is an immensely powerful tool. We have extended our licensing requirements to meet the growing needs of the business and will shortly be implementing the ODBC functionality to enhance our reporting ability. PRIAM has enabled us to grow our business significantly without any need for system upgrades or enhancements."

Glyn Carvill, Commercial Director at PRIAM Software, said: "We are delighted to be part of the Silverline success story. This is real testament to the capability of the PRIAM system and the partnership between software house and customer. We look forward to developing that partnership further."