Webcom, Inc., a leader in simplified quote-to-order enablement for the selling of complex products and services, announced today the opening of Webcoms European Headquarters in Amsterdam, The Netherlands. The establishing of the international operation is in direct response to the increased demand by global companies to streamline the Configure, Price, Quote (CPQ) process.
As an independent company, Webcom Europe B.V., a subsidiary of CyberStream Holdings B.V., will serve as the exclusive distributor within Europe, the Middle East and Africa (EMEA) for Webcoms WebSource CPQ, the industrys leading software solution that simplifies the quote-to-order process for the selling of complex products and services. Webcom, Inc. retains a minority interest in Webcom Europe. In addition to marketing and distributing WebSource CPQ to end users in the territory, Webcom Europe will aggressively pursue the appointment of value-added resellers and solution partners.
Launching into the global market in EMEA with Webcom Europe is a natural way for us to extend our global sales channel and brand, said Aleks Ivanovic, president and founder of Webcom, Inc. This new operation will solidify Webcom as a global company with the ability to scale to meet the needs of our new and existing customers. With brand name customers such as GE Industrial Systems, Danfoss and Corning that have deployed WebSource CPQ, we anticipate strong growth throughout Europe.
Key to the selection of a partner was not only the understanding of the European marketplace, but also the understanding of the challenges and sales configuration issues faced by companies selling and distributing complex products and services, added Ivanovic.
The European market has shown an increasingly keen interest in technologies that increase the productivity of sales people and channels and deliver fast ROI, stated Graham Williams, chief executive officer of Webcom Europe. Some of the key criteria in selection of a partner were completeness of solution, track record and speed of implementation. WebSource CPQ is the most complete solution we encountered in the marketplace and Webcom, Inc.s track record, rapid deployment and references in working in both the mid-market and the Global 2000 positioned them as the clear choice for Webcom Europe to build our business on.
A June, 2004 Aberdeen Group report written by Chris Selland, vice president of sell-side research, and titled Sales Effectiveness Helping Sales Sell revealed survey findings indicating productivity was the most important factor for sales representatives.