SATO Appoints New Country Manager for Italy

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SATO Europe , a leader in barcode printing since introducing the first thermal transfer barcode printer, is delighted to announce the appointment of Mr. Vittorio de Pascale as Country Manager Italy.

Vittorio de Pascale, a native Italian, has worked for more than 15 years in the labelling business. His first contact to the industry was with Etipack, an Italian manufacturer of labeling, coding and packaging systems for the industry, where he worked as Sales Executive. Since, he has held manager positions for two main labelling companies A.L. TECH. Srl and IRPLAST S.p.A in Italy.

Mr. de Pascales previous experience in the AIDC (Automatic Identification and Data Collection) will help him to implement SATOs strategy in the Italian market. There are many vertical markets to exploit and RFID will definitely be the next trend in Italy too. I am very happy to work with SATO to expand SATOs presence in the Italian market. Mr. de Pascale stated.

Reporting to Christian Raux, Sales Manager Europe, Mr. De Pascale will be based in SATOs office in Milan, Italy.

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