New contract is the glazing on the doughnut

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Krispy Kreme Doughnuts UK Ltd. has chosen leading Retail IT specialist, the PCMS Group, to oversee its entire technology requirements, in support of its entrance into the UK marketplace.

Having recently opened its second UK outlet in Enfield, Middlesex, in addition to its earlier Harrods store in London, Krispy Kreme has ambitious growth targets, aiming to open a further 23 stores in the UK and Ireland over the next five years. The company was therefore looking for an outsourced solution that would assist the set-up in the UK and play a key role in its strategic plans. Dominic Jaques, finance director for Krispy Kreme, explains:

"With such a high profile already in the UK, coupled with challenging growth plans, we needed to be sure that strong technology foundations would support us in our entrance into the European arena.

"We have outsourced our entire IT requirements to PCMS, with the company effectively taking on the role of our IT department. PCMS looks after all aspects of our systems back office, including installing software and the provision of a helpdesk. As we roll out new stores, PCMS will play an integral role in setting up the technology infrastructure for each facility, including the utilisation of its Beanstore Lite for Hospitality point of sale system.

"In terms of infrastructure, we have chosen what is needed right now and can add new facilities as the business grows. Enabling us to pick and choose our services from a menu of offerings demonstrates the flexible business ethos of PCMS.

"Indeed, a prime example of PCMS added value approach was the close working partnership with us during set up, which included the provision of a dedicated PCMS engineer, based at our offices."

Incorporated into the service and support solution provided by the PCMS team is the provision of a SAP Business One software solution. PCMS is implementing and providing support via a combination of packaged SAP software, consultancy and the full range of managed SAP services, throughout the lifecycle of Krispy Kremes SAP provision.

"The SAP Business One solution encompasses all areas of the business from email system set up to profit reports providing us with all the tools we need to run effectively," adds Jaques.

Although a major force in the US, with over 300 stores operating across 41 states, the technology needs of Krispy Kreme in the UK have been very different. Richard Smith of the PCMS Group notes:

"With Krispy Kreme already a huge success in the US, we incorporated the SAP Business One solution to aid the drive for growth in the UK. Ideal for Krispy Kreme requirements, this particular solution has been incorporated with the companys strategic plans in mind the system will grow as the Krispy Kreme business expands."

Jaques concludes: "With the correct technology an intrinsic part of the success of a retail business, PCMS will play an integral role in our future plans - as we expand, our needs will grow and we will increase our requirements with them. We see this as a joint win for both sides."

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