"The vast majority of companies are running their operations blind, without the necessary tools for global supply chain visibility and partner collaboration," said Jonathan Colehower, vice president of Oracle Supply Chain Management. "Organisations are investing in SCM applications that provide insight into operations and ease the logistical challenges of operating a global supply chain. Oracle's supply chain applications are helping companies to not only reduce costs from daily operations, but also increase revenues across the levels of business."
Spanning all critical supply chain areas - demand planning, fulfilment, inventory management, logistics, maintenance and service, manufacturing, order management, procurement, and product lifecycle management - Oracle Supply Chain Management's deep functionality helps companies transform core processes to evolve their supply chains from centres of cost reduction to centres of business growth. In supply chain planning alone, a subcategory of SCM applications, Oracle experienced a 1 percent increase in market share due to a 26.4 percent increase in its license revenue, according to the report.
The manufacturing industry's focus on innovative order fulfilment and development strategies, such as build-to-order and ship-from-stock, has ignited the supply chain execution applications space. Oracle's license revenue in this essential subset of SCM applications grew by eight percent in 2003, according to the report.