Home shopping retailers who want to improve communication with their customers to prevent failed deliveries are the target for a new web based software application called IMIN.
It is estimated that over 30% of all home shopping deliveries fail due to customers not being at home to receive their ordered goods. These failures are not only financially costly to the retailers and carriers but more seriously result in frustrated and disappointed customers who are less likely to use home shopping in the future.
The IMIN system enables timely two way communication by text message and email between the retailer and the customer.
Retailers who use the IMIN system will be able to create a series of messages that are relayed to customers via email and text at appropriate points in the fulfilment cycle.
Typically these would include a message confirming the order and at a later point in the delivery process a second message confirming that the goods are in stock and giving the customer a choice of delivery dates / timeslots.
At this point the unique features of the IMIN system enable the customer to choose the day / time slot that is most convenient by responding to the text message or email. This response is routed to the home shopping retailer who despatches the goods at an appropriate time together with instructions for their carrier to deliver them on the chosen day.
The IMIN system will provide home shopping retailers with significant savings, most notably in the reduction of wismo calls (where is my order) that invariably follow failed deliveries, together with reduced carriage costs and most importantly satisfied customers who are more likely to use home shopping again.
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